THE BRIEF
Create an animated Reel for Sintezia, a fashion brand with a strong artistic identity.
The shoes needed to be the focus, but the result shouldn't feel like a conventional advertisement.
THE CHALLENGE
How do you show a product without making the whole thing feel like a product demonstration?
The answer was to give the shoes a story and a place to belong.
THE VISUAL LANGUAGE
Saint Petersburg is an important part of Sintezia's identity.
I explored photographs of the city, drawing on its muted colours, worn surfaces and urban textures to create a rough collage aesthetic that felt natural to the brand.
WALKING THROUGH ST PETERSBURG
A woman walks through different parts of the city, changing Sintezia shoes along the way.
Instead of being just a backdrop, Saint Petersburg becomes another character in the story — connecting the shoes to the place and culture behind the brand.
CREDITS
Concept · Art Direction · Collage · Animation · Sound Design